Part 2
Are you frustrated with spending your hard-earned money on Google
Adwords and losing more money than you make? Part 2 of this series
continues revealing the inside secrets of successful, profitable
advertising with Google Adwords.
If you missed Part 1 or Part 3 of this series, simply send a blank
email to googlearticle@superiormarketingpartners.com to get a all
three parts of this series of articles emailed back to you
automatically.
Secret #4 - Make separate AdGroups for each keyword within Google
Adwordswhite
Google Adwords lets you create up to 25 campaigns per account, with
up to 100 AdGroups per campaign as of this writing. It's important
to organize your keywords into separate AdGroups to maintain finer
control over the ad text for each keyword. If you had one AdGroup
for the following keywords: 'widgets', 'plastic widgets', and
'wooden widgets', then the ads created for that AdGroup would have
to apply to all of the above keywords.
If your ad text reads: "50% off all plastic widgets" and this ad is
showing for the other keyword phrases in the same AdGroup, then
someone searching for 'wooden widgets' probably will not be inclined
to click on your ad that is focused on people searching for 'plastic
widgets'.
The way to be sure each ad is focused on the exact keyword phrase
being targeted is to have a separate AdGroup within your Google
Adwords account for each keyword phrase, and ad text that exactly
matches that phrase. For example, an AdGroup named 'Plastic Widgets'
with the keywords 'plastic widget' and 'plastic widgets' can have an
ad with text that reads "50% off all plastic widgets" and the people
searching for 'plastic widgets' will see the ad most relevant to
their search term. Create a separate AdGroup for 'wooden widgets',
etc. Now you can create ads with text that matches the exact keyword
phrase for which people are searching.
Secret #5 - Run tons of keywords in Google Adwordswhite
Most people that have Google Adwords accounts find the top keyword
phrases for their industry and run ads for only those keywords. This
is a big mistake. The top keywords are the ones that have the most
competition and also the lowest click-thru rates. Smart Google
Adwords marketers know that the more specific a keyword phrase is
the more people will click on the ad. People that search for a
keyword like 'widgets' are more likely to skip over an ad targeting
such a broadly targeted keyword. However, 'large plastic widgets' is
much more of a refined search and there are far fewer advertisers
with ads that target that phrase so you get the double benefit of
having fewer ads in competition with yours and you can also run ad
text that exactly matches that keyword phrase!
Doing keyword research and compiling a large list of keywords may be
time consuming, but you will run rings around your competition if
you are willing to do what they are not.
Secret #6 - Split-test your ads in Google Adwordswhite
As mentioned in Part 1 of this series of articles on Google Adwords,
it is critical to split-test your ads. Google Adwords has a built-in
feature that lets you automatically rotate the appearance of your
ads so different ads can be shown an equal number of times (or
weighted more heavily toward the ad that gets more clicks if you
prefer - you can change this in the campaign settings). The benefit
of this approach is that you will be able to see which ad gets a
better click-thru rate (CTR).
Since Google Adwords rewards a higher CTR with lower cost per click
(CPC), it is crucial that you know which ad has a better CTR.
Sometimes just swapping the ad text that appears on lines 2 and 3
will make a big difference in your ad performance.
Secret #7 - Improve your ads in Google Adwordswhite
So what do you do if you find that after split-testing two different
ads a clear winner emerges? Simple. Chuck the lower CTR ad, keep the
winner, and create a new ad to split-test against the current
reigning champion. By following this split-test strategy, you will
constantly be improving your ads CTR and lowering your CPC.
How do you know when a clear winner has emerged? Is it enough to
have two ads that both have received 10 clicks each? Or should you
wait until you have 100 clicks each before making the determination
that one ad is superior to the other? Statistically, a total of 100
clicks between the two ads will mean the answer is fairly certain,
while 200 clicks between both ads is an almost definite certainty.
What's stopping you from finding qualified, motivated buyers and
getting them to your website when they are ready to buy? There is no
better marketplace for this steady stream of valuable traffic than
with Google Adwords. By employing the tips and strategies outlined
in this series of articles, you will be armed to the teeth to
convert those hard earned dollars spent on Google Adwords into
profits for your online business!
About this author
Ron Isaiah knows the inside scoop on how to market online. Get a
free audio e-book on no-cost viral marketing strategies by visiting:
http://www.superiormarketingpartners.com/audioebook.html
